O Zi Obișnuită

An Ordinary Day

MONDAY

Non-stop deliveries

The parcel sorting machine can sometimes get lost in translation if the delivery info is not readable. When this happens, the entire operation is halted and only a human touch can save the day.

TUESDAY

FAN School

So many deliveries, so little time. That's why a sci-fi machine than can transform ordinary people into couriers at the touch of a button is every courier's fantasy. Luckily, we set out to do just that: a courier training school that also includes a job upon graduation.

WEDNESDAY

Elevator out of order

Sometimes, couriers have to carry heavy parcels such as refrigerators or furniture. And to make things worse, it so happens that the elevators tend to break down in those exact moments. No big deal, just a little cardio.

THURSDAY

Obstacle race

Our couriers are always on the run. Sometimes because they're rushing to deliver each and every package and other times because they don't really have a choice. It's always smart to carry dog food with you.

FRIDAY

On the way to the sea side

When everybody else says "Thank God it's Friday" and runs off to have fun at the beach, our couriers just carry on with their normal route. It's just that it's the same route as everybody else's. Fortunately, we all have plenty of time to admire the landscape in detail.

"An Ordinary Day" short film for ShortsUP Festival

The parcel sorting machine can sometimes get lost in translation if the delivery info is not readable. When this happens, the entire operation is halted and only a human touch can save the day.

"AD PRINT: example of an ad for a magazine.

We had continuous ads in local magazines which presented the whole series of “An ordinary Day”.

OOH

All of the animated episodes were also transformed into billboards in Romania's major cities: Cluj, Timișoara, Constanța, Sibiu și București.

Facebook: example of posts.

We didn’t have any budget for paid ads or boosting posts, our campaign had an organic approach. We had 20k of views only for one video and more views for the other stories and also hundrets of interactions.

The animated videos stirred a lot of reactions, both negative and positive. The surprising thing was that many people jumped into to defend the company and praise the services. We started a conversation and let people take control.

Web-banner campaign: example of web-banner.

The web-banners were animated.

ShortsUP interactive playground

We launched the animated short movie at the short movie festival held in Bucharest's Botanical Garden and we also transformed the illustrated universe into a life size playground for adults and children alike: cardboard furniture, a van and fun props that turned into give-aways.